Following a strong debut at Cannes Lions, the Financial Times and People Like Us return in 2026 to continue the conversation on creative leadership, representation and industry change.

The global creative industries are undergoing a period of transformation. While progress has been made in widening access to talent and expanding the range of stories being told, leadership and decision-making roles remain concentrated - limiting the sector’s full creative and commercial potential. As cultural expectations evolve, brands and media platforms are under growing pressure to reflect the world more accurately, consistently and credibly.

Audiences are increasingly drawn to storytelling that resonates with lived experience, global perspectives and authenticity. At the same time, creative leaders are navigating a more fragmented cultural landscape shaped by political scrutiny and economic uncertainty. Those adapting most effectively are strengthening audience trust, retaining talent and building long-term brand value.

Against the backdrop of the world’s most influential advertising festival, we will host an invitation-only evening bringing together senior brand leaders, creatives and emerging talent. Through keynote conversations, creative showcases and curated networking, the event will explore how leadership decisions made today are shaping the future of storytelling, culture and growth.

Each will present a campaign or project they’re proud of - no sales pitches, just powerful storytelling. This fast-paced session explores how inclusive storytelling is reshaping brand narratives and creating deeper cultural connection.

Applications are now open for the 3-Minute Creative Challenge. Apply now to showcase your work.

In a more polarised political and cultural landscape, how are global brands deciding when to take a public stance — and when to stay silent?

How is inclusive thinking influencing strategy beyond communications — particularly in commissioning, publishing, product, partnerships and creative investment?

What lessons can brands draw from sport, entertainment and creator-led platforms, where cultural identity and audience expectation are often most visible?

Relive the highlights from People Like Us x Financial Times @ London!

 In March 2025 we hosted a special night with People Like Us. An incredible collection of stories from talented individuals who did themselves proud. Huge congratulations to our amazing speakers: Sal Naseem, Chloe Davies, Guerin Nimi, Chantel King, Ginnia Cheng, Che Wheatley, Mildred Talabi, Leah Mahon, Virgilia Lee Facey, Rishi Dastidar and Alyssa Jaffer.

Speaking Opportunities

Apply to be a speaker
plu.org.uk/apply

Join us in-person 

Apply to attend the event Live at Cannes Lions

Register here

Frequently Asked Questions

Contact us today
ftlive@ft.com

Join the FT as we host a series of exclusive events at Cannes Lions

22–25 June 2026

© Financial Times Live

FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice